Mike is a Brand & Communications Strategist (mostly)
Classically trained in NYC & London yet unbeholden to a pedantic planning model - he’s that Strategist you can literally ‘throw at anything’. The toughest most complex briefs, an overworked creative team, or a brand in need of serious Recovery.
He’s worked for agencies of every size in several parts of the world. Every kind of agency: mostly CREATIVE agencies, but also XM, Digital & Media. As well, has recently worked fractional roles, client-side as CMO & Insights Director.
While predominantly a Brand & Communication Strategist, he has ended up running all sorts of interesting projects - check out PORTFOLIO for a fuller list of capabilities.
Every category. Can be your ‘White Knight’ when you need one or just as easily fold into your team dynamic and play well with everyone.
Intense. Passionate but also playful. Clarity, Focus & Purpose in every task he takes on.
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Super Senior - Throw him at anything
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HUSTLE & flow BRAND METHOD
HUSTLE & flow BRAND METHOD
There is a METHOD I work to. When I work with a partner agency that has its own - I will follow theirs while looking only to fill the gaps. (Most agencies don’t follow their own methodologies anyway)
Some fundamentals from Design Thinking (I am formally trained) - but my Method, I call HUSTLE &FLOW.
It is a Manifesting Lighthouse identity set forth for the brand - that runs deep and where design, behaviour, context, culture, and purpose are intrinsically invented and created - that guide everything the brand will do - how it shows up, the products it makes and how it creates the bumps and nudges that will form an emotional imprint with consumers in an increasingly loud and fire-hose kind of communications reality we live in now. That part of it that has edge - purpose - meaning and importance - I call HUSTLE.
The other part is FLOW because just like an athlete who is in the zone - the very best branding and communications come from being in the moment and without too much control. Working with the natural rhythm of how people think, how brands communicate, and finding that perfect place to flow in the currents of psychology, culture, context, perspective, and humanistic truths.