PLANNING PERFECT WORKSHOP.
A workshop or series to get your marketing teams writing better Annual Marketing Plans, Strategies & Agency Briefs. Up your planning product for greater Rallying of teams internally & outside partners.
SML: $8k,$15k,$21k
Pre-session with Leadership Team to establish vision and parameters
Immersion & review of existing planning methodologies, case studies, and best-practice within the organization or global standards
Development of bespoke outline
Multi-session program to ongoing series for training & development
Insight development - declaration, data & insights rigor, communication, and presentation skills development for harder-hitting outputs
Less is more - impact delivery
Strategy as a well-told story instead of a predicable bundle of facts and meandering plot-lines
Integration across disciplines, channels & agencies
Hands-on development for current assignments - work through them during the sessions as ‘work product’ not just theory
CHALLENGER DISRUPTION WORKSHOP
A productive and inspiring workshop to apply Disruption & Challenger principles to your next campaign, product launch, or innovation. Finally acting like the challenger you always say you are.
SML: $8k,$12k,$20k
Pre-session immersion in the business plan and market situation - plus level-set with team leads and executives
A deep-dive review of the key Challenger & Disruption principles and behaviors: Challenger, Disruption, Blue Ocean
Case Study review and dissection
Group work through various modes and exercises to apply the chosen principles
Write the plan
Prepare the brief
Socialize and Sell-through techniques
Full support from inception to sell-through along with necessary revisions
MORE FROM YOUR AGENCY WORKSHOP
A workshop that empowers your marketing teams to map out a strategy and method to get the most out of the collaboration and outputs of all agency relationships.
SML: $7k,$12k,$25k
Review of best, mediocre and worst agency outputs and recommendations
Thorough review and stakeholder interviews to assess current working relationships and quality of outputs
Group-work to map out agency swimlanes and cross-over areas - get really clear for where we want the overlaps to be and identify areas of constraint and conflict
Identify and uncover blindspots
Gaps & opportunities
establish new standards and protocols
Methodology and process review
Clarity of expectations - areas where we asking too much and areas where not asking enough
The new mandate - by agency/by agency type
Prepare final recommendation and report for Executive Team & Procurement