Communication Planning

Working with agencies and clients to map out how to take the brand to market. Brand or product launches. Evergreen or Campaigns.

This includes 360 communications consideration and development across any and all relevant channels - Paid, Owned & Earned.

With a deep media background, I am often called upon to develop these omnichannel strategies - broadcast, digital, xm, pr, content, social, sponsorships, and influencers. Mapping out how a brand can best position & promote itself to create the desired consumer actions it wants across a whole continuum of buying journeys.

Comms & Connection Planning.

Independent or working with a group of other discipline leads and partner agencies.