Research Design

Having been the head of Insights for a global agency along with a fractional role with Campari Group - my work has had me very involved with research, data and insights.

Recently I have designed a suite of Emotion Analytics tools. My branding philosophy can be boiled down to ‘people must feel something’ and one look around at standard research tools shows an obvious lack of this kind of measurement. So to augment this, I worked with a combination of tech and research collaborators to assemble an amazing arsenal of tools and measurement techniques that gets at the heart of human insights - what people actually think and feel vs what they report in a standard survey.

The work with Campari had me working on a global basis with major study providers so that is work I can easily re-apply. As well I have had to recently put together an extensive measurement and KPI web-based dashboard for a major wireless and communications brand in Canada. That was an amazing experience that taught me tons.

So. I can help you figure out the best way to strategically measure the value and performance of your brand and any of its campaigns or initiatives.